Julia HuThe peek behind Genshin Impact’s $4B+ in mobile salesAn analysis for fun of the community’s data estimates for China and Japan’s mobile sales8 min read·May 3, 2023----
Julia HuWhy I think AAA developers will continue to avoid Web3 games in 2023Last year’s events point to another year of wait-and-see for Western devs, but perhaps a year of build for Japanese devs10 min read·Mar 31, 2023----
Julia HuWhat video game character creation predicts about the metaverseVideo game behavior suggests that we may need to prepare for a less male metaverse than previously thought5 min read·Nov 14, 2022----
Julia HuWhy I think AAA developers will leave blockchain gaming to the startups in 2022All signs point to too much risk for too little return9 min read·Jan 2, 2022----
Julia HuIs Riot printing money with Prestige skins?If you can market something as a virtual status symbol to a large, engaged community, then yes you can print money9 min read·Dec 8, 2020--2--2
Julia HuLeague of Legends x Louis Vuitton: not an oxymoron but a foreshadowNo longer just a marketing play, collaboration collections with games can be a new revenue stream for luxury fashion6 min read·Sep 23, 2020----
Julia HuNintendo can no longer stay uninvolved in eSportsAlready a questionable business decision, Nintendo’s absence in Super Smash Bros.’ competitive scene now has ethical ramifications8 min read·Jul 13, 2020----