If you can market something as a virtual status symbol to a large, engaged community, then yes you can print money

The skin that inspired this article — Battle Queen Diana Prestige Edition; compare to non-Prestige base version

I have played Riot Games’ League of Legends for about 5 years now and spent over $400 on it. The ultra-expensive “Prestige” skins have intrigued me since the first one released in November 2018, but I never seriously considered purchasing one because to my rational mind, they were just ludicrously expensive. Unlike the Epic ($10) and Legendary-tier ($15) skins that release in batches every few weeks, Prestige skins were simply a low effort re-coloring of an existing skin.

However, with my long-time main champion receiving her first Prestige skin in the next patch, I find myself doing a heel turn…


No longer just a marketing play, collaboration collections with games can be a new revenue stream for luxury fashion

Looks from the Louis Vuitton x League of Legends collection

In the summer of 2019, League of Legends publisher Riot Games unveiled “True Damage,” a virtual hip-hop group made up of five of the game’s playable champions. These streetwear-inspired “skins” were available for in-game purchase, as was standard for each re-imagining of a champion. But then a highly unexpected partnership was announced — one with Louis Vuitton, where Creative Director Nicolas Ghesquière would re-design two of the champions’ outfits as more expensive, “prestige” editions of the skins. In parallel, a League-inspired collection of real-life Louis Vuitton clothing, shoes, and accessories (or LVxLoL) would be released in December 2019.


Already a questionable business decision, Nintendo’s absence in Super Smash Bros.’ competitive scene now has ethical ramifications

Photo by Stem List on Unsplash

In the last couple weeks, the Super Smash Bros. community experienced its own #MeToo movement as allegations of widespread abuse and sexual misconduct came to light. Victims spoke out against many prominent professional players, popular personalities, and even a tournament organizer. More disturbingly, many of the victims were underage at the time of their incidents. Some of the accused have since confessed to and apologized for their misdeeds. The situation is continuing to unfold and can be followed at various outlets, such as Twitter or Reddit.

As the publisher of the wildly popular fighting game series, however, Nintendo should also…

Julia Hu

Avid gamer and eSports fan. Also passionate about fashion, pharma, skincare, race & class, management consulting, and travel

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